Social Media & Digital Content
Design creative content for Instagram, Facebook and other digital platforms, including posts, carousels, Stories and Reels.
Create social media visuals using a combination of authentic photography, graphic design and AI-generated content.
Edit, retouch, crop and prepare product and lifestyle photography for digital use.
Assist with simple product and lifestyle photography and content shoots.
Create moodboards and visual concepts for social media campaigns and weekly content.
Adapt creative assets into different formats and sizes for social media and
digital marketing.
Assist with basic video editing for Reels, Stories and other short-form content.
Maintain a consistent and high-quality visual standard across all social media channels.
Brand Implementation
Apply IPA-NIMA's new brand guidelines to social media and digital content.
Implement approved typography, colours, graphic elements and layouts consistently.
Develop and adapt social media templates and other branded materials.
Ensure all visual content remains consistent with the overall IPA-NIMA brand identity.
Support the preparation of promotional, retail and marketing materials when required.
AI & Creative Tools
Use and experiment with AI image, video and design tools to support content creation.
Explore new creative platforms and techniques that can improve the quality and efficiency of social media content.
Combine AI-generated content with authentic photography and traditional graphic design where appropriate.
Previous experience with AI tools is an advantage but is not essential. Training and guidance will be provided.
Product Design Support
Product design will initially form a small part of this position.
From time to time, the successful candidate may assist with:
Simple handbag and accessory drawings in Adobe Illustrator.
Colourways, artwork and graphic placement.
Updating basic product drawings and technical specifications.
Previous handbag or fashion product design experience is not required.
Opportunity to work within an established fashion and accessories brand.
Hands-on experience creating real social media and campaign content.
Exposure to photography, graphic design, AI-assisted content creation and fashion product development.
Opportunity to learn and experiment with new creative technologies and platforms.
Direct involvement in implementing IPA-NIMA's new visual identity across digital channels.
A varied creative role with opportunities to develop a broad portfolio of work.