l'oréal vietnam tuyển dụng social Manager full-time

JOB DESCRIPTION
Social strategy & performance optimization
Oversee, maintain and strengthen consistent social presence and influence of L'Oréal brands by assisting with social content strategy and integrated marketing campaigns based on consumer insights and social media analytical data in collaboration with Marketing teams at multi-division level.
Keep up to date on social trends and best practices to educating & upskilling internal stakeholders
Monitor social listening insights and conversations to advise actionable, operational reports that lead to optimization and efficiency in achieving No.1 social performance
Involve in the management and governance of social agency bidding, evaluation and operations; build and monitor the collaboration of marketing agencies where social integrated agency is the lead role
Work cross-functionally to advise on developing appropriate social content, if required
Influencer marketing strategy & influencer commerce
Oversee planning and influencer marketing strategy of brand team, manage operations excellence of Influencer Management agency
Lead initiative to develop relationship with influencers, advise on strategic approach for partnership and earned media
Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing L'Oréal brands' campaigns
Develop influencer commerce strategy and pool of influencers for social commerce leverage
Keep up to date with influencer marketing practices, upskilling internal stakeholders
Consumer community management
Ensure excellent consumer care services on social channels with an aim of 100% reply rate and excellent response quality
Develop advocacy community of L'Oréal e-beauty advisors, educators, community managers, internal creators based on engagement activities and development programs
Identity and build community expansion strategy & framework to develop brand advocates communities in the market
Develop process and management framework for conducting livestream for L'Oréal brands, with frequently upgrading performance and practices among livestream heros
Expertise in social media and strong affinity with social campaign management is needed. Ability to work closely with brands marketing managers for execution and performance monitoring is essential.
PREFERRED COMPETENCIES
SOCIAL GURU
Love social and be a social savvy
On trend with what's hot on social, love to digest social content, a social content creator is an advantage
Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
Builds network of social ecosystem and influencers
Excellent interpersonal skills, communication skills, experience from social agency is an advantage
BRAND MARKETING BUILDING
Is obsessed with consumer centricity
Builds audience through relevant content
Scales consumers and influencers engagement
Masters social marketing tactics
DIGITAL TRANSFORMATION LEADERSHIP
Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
Strategizes digital transformation
Upskills and transmits digital knowledge and mindset
Drives the change toward brand and consumer centricity
Leads toward data-driven marketing organization
DIGITAL TECHNOLOGY EXPERTISE
Leads with strong agile project management skills
Acts as a strategic business partner
This job will close as soon as we find a suitable candidate
Send your CV via Email: [protected info] with title [L'Oréal - 1121]- Social Manager- Full name