Lifecycle Marketing Manager (Customer Relationship Management) - (Salary $2000 - $3000)Lifecycle Marketing Manager (Customer Relationship Management) - (Salary $2000 - $3000)

We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities in SEA. You will own and lead our lifecycle marketing strategy and campaigns across our B2B2C, B2C business lines to drive adoption, engagement, retention and monetization with our end customers.
Championing our mission of providing affordable insurance for all, you will join our highly driven and talented team to build insurance products that are accessible and simple for everyone who needs them.
What you will do:
● Build and manage lifecycle campaigns and journeys across transactional and marketing touchpoints
● Create customer-driven, engaging and creative email, in-app, messaging content and creatives that will ensure engaged, retained and repeat customers
● Ensure our brand message is strong and consistent across touchpoints
● Work closely with Business Intelligence, Data Analysts, Commercial, Product and Engineering and local Marketing teams to identify business problems and propose solutions via lifecycle marketing activities
● Develop detailed campaign briefs with clear hypotheses, target audience, content direction, performance metrics, and estimated business impact
● Design and conduct A/B tests for campaign optimization and improvement