[Liobank] - Marketing ExecutiveNgân Hàng Phương Đông - OCB
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Đầu tư, Truyền thông/Internet/Online Media, Copywriter, Thống kê, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình
Thu nhập: thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 19/03/2024
Hạn nộp: 30/04/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
Primary: Brand planning and Campaign management
Participate in proposing overall brand plan and marketing activities including but not limited to communication, promotion, event and activation, PR, digital, growth; linking each campaign and activity to strategy by economic segment, economic sectors/activities, and customer groups...
Develop in detail, manage and implement all marketing activities to strengthen the brand's position and increase acquisition in accordance with the business strategy and brand orientation of the bank
Co-ordinate with related parties (both internal and external) to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
Research market trend and competitor activities to support marketing strategy, as well sa sales team for successful achievement of the business plan.
Provide guidance and creative ideas to content executive and designers for impactful digital content marketing.
Proactively update projects on a weekly and monthly basis.
Other tasks assigned by Head of Marketing
Primary: Contact point
Build and develop relationships with internal team and external partners/agencies
Working closely with cross functional team in respect of implementing consumer-driven strategies, promotion campaigns, and other relevant activities.
Act as the focal point to receive and respond to the press, communicate information in the area, coordinate in the implementation and supervision of the implementation of the brand promotion strategy through external communication activities to build and strengthen the
Secondary: Performance Analytics, in the cooperation with Digital team
Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
Develop, implement and manage social media projects, content calendar, budgets and performance metrics.
Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
Participate in proposing overall brand plan and marketing activities including but not limited to communication, promotion, event and activation, PR, digital, growth; linking each campaign and activity to strategy by economic segment, economic sectors/activities, and customer groups...
Develop in detail, manage and implement all marketing activities to strengthen the brand's position and increase acquisition in accordance with the business strategy and brand orientation of the bank
Co-ordinate with related parties (both internal and external) to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
Research market trend and competitor activities to support marketing strategy, as well sa sales team for successful achievement of the business plan.
Provide guidance and creative ideas to content executive and designers for impactful digital content marketing.
Proactively update projects on a weekly and monthly basis.
Other tasks assigned by Head of Marketing
Primary: Contact point
Build and develop relationships with internal team and external partners/agencies
Working closely with cross functional team in respect of implementing consumer-driven strategies, promotion campaigns, and other relevant activities.
Act as the focal point to receive and respond to the press, communicate information in the area, coordinate in the implementation and supervision of the implementation of the brand promotion strategy through external communication activities to build and strengthen the
Secondary: Performance Analytics, in the cooperation with Digital team
Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
Develop, implement and manage social media projects, content calendar, budgets and performance metrics.
Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
Yêu cầu
At least 1 - 3 years of experience in FMCG and/or banking industry with a similar role
Bachelor's or Master's degree in Economics, Business, Marketing, Advertising or a relevant discipline
Good command of Vietnamese and English, in both written and spoken is mandatory
Have a good understanding and experience in consumer orientation
Confident with operating experiences in the marketing plans
Good analytical, and strategic thinking for brand management
Good at the office computer
Honest, responsible, innovative, responsive, high integrity, high commitment
Ability to handle multi-tasking under high pressure
Bachelor's or Master's degree in Economics, Business, Marketing, Advertising or a relevant discipline
Good command of Vietnamese and English, in both written and spoken is mandatory
Have a good understanding and experience in consumer orientation
Confident with operating experiences in the marketing plans
Good analytical, and strategic thinking for brand management
Good at the office computer
Honest, responsible, innovative, responsive, high integrity, high commitment
Ability to handle multi-tasking under high pressure
Giới thiệu công ty
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Quy mô: Từ 1000 - 5000 nhân viên
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Vị trí [Liobank] - Marketing Executive do công ty Ngân Hàng Phương Đông - OCB tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương thỏa thuận, tìm thêm việc làm về [Liobank] - Marketing Executive hoặc công ty Ngân Hàng Phương Đông - OCB ở các link phía trên
Giới thiệu công ty
Ngân Hàng Phương Đông - OCB việc làm
41-45 Lê Duẩn, Phường Bến Nghé, Quận 1, Tp.HCM
Quy mô: Từ 1000 - 5000 nhân viên