POSITION PURPOSE
The Event Manager is responsible for leading the strategic planning, management, and execution of all marketing and university events. This role will ensure the successful delivery of high-quality, impactful event experiences that support the university's strategic objectives, brand image, lead-generation targets, and departmental needs. The manager will oversee a team of event staff, fostering an environment of collaboration, precision, and excellence.
AREAS OF RESPONSIBILITY
Data-Driven Event Strategy & Execution:
- Oversee the strategic planning, coordination, and successful execution of all university-wide events, lead-generation activities, and ambassador programmes.
- Develop and manage comprehensive event plans, from concept to completion, defining KPIs and tracking ROI to inform future strategy, with a focus on lead generation for admissions.
- Manage all aspects of event logistics, including budget management, vendor negotiation, on-site coordination, and post-event analysis and reporting.
Stakeholder Collaboration & Risk Management:
- Collaborate closely with all related departments to ensure event content and objectives align with university-wide goals.
- Develop and implement comprehensive risk management plans for all events to ensure the safety of participants and staff.
Branded Merchandise & Collateral Management:
- Collaborate with Creative Services in managing university branded merchandise and marketing collateral, including sourcing, production, inventory management, and distribution.
Team Leadership & Operational Management:
- Lead, mentor, and develop a high-performing Events team, fostering a collaborative and results-oriented culture.
- Set clear objectives, provide regular feedback, and support the professional growth of team members (e.g., Event Officers).
- Manage the Events budget, ensuring effective allocation of resources and adherence to financial guidelines.
- Manage relationships with external vendors, agencies, and suppliers, ensuring optimal service delivery and value for money.
POSITION SPECIFICATIONS
COMPETENCIES (knowledge, skills, and abilities)
Essential
- Bachelor's degree in Marketing, Communications, Event Management, Hospitality, or a related field.
- A minimum of 5-6 years of progressive experience in event management, with a strong portfolio showcasing successful delivery of various scales of events.
- At least 3 years of experience in a leadership or managerial role, directly managing and developing an events team.
- Demonstrable experience in:
- End-to-end event planning and management for both small and large-scale events.
- Budget management and vendor negotiation.
- Strong project management, organisational, and prioritisation skills.
- Proficiency in using CRM systems (e.g., Salesforce, HubSpot) for lead capture and tracking.
- Data analysis and reporting skills
Desirable
- Master's degree or relevant professional certifications.
- Experience working within the international higher education sector.
COMPETENCIES (behavioural)
Essential
- Strategic Orientation & Leadership
- Creative Thinking & Innovation
- Effective Communication & Interpersonal Skills
- Managing & Developing People
- Planning & Organising
- Problem Solving & Decision Making
- Collaboration & Teamwork
- Creativity & Attention to Detail
- Results Driven
- Stakeholder Management
Desirable
- Adaptability & Resilience
- Creative Thinking & Innovation