Key Responsibilities:
Brand Responsibilities
- Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.
- Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
- Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning
- Understand category performance through PVM analysis to identify R&O and impact on margins.
- Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
- Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)
- Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
- Perform ROI analysis on marketing spend for Brand investment decision support.
- Develop engaging reporting tools and enhance reporting capabilities on category management.
- Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc
- Collaborate with country team and SEA Demand Planning team in terms of alignment between the IBP, Inventory Forecast & Buy Review and RFC process, ensures consensus between Brand and Sales forecasts
- Liaise with NTP and support the brand team with negotiations for marketing spend.
- Sell-Out Reporting
- Support in ad-hoc Demand Planning and Brand reporting and analysis per business needs eg. Golf category NS planning, Clearance Inventory planning
FP&A Responsibilities
- Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
- Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
- Shared responsibility for preparation of standard Finance slides.
- Responsible for channel overheads and corporate overheads, on the buildup of details including phasing.
- Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.
Key Relationships:
- Finance Director
- Brand team
- Country SLT
- Cross functional teams
- Finance peers in the country, SEA, APAC and Global
- SEA Demand Planning Team
- GBS
Knowledge, Skills and Capabilities:
- Strong commercial and business acumen with prior brand / category finance experience.
- Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
- Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
- Has high attention to detail and accuracy while working with strict reporting deadlines.
- Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests.
- Solid and sound knowledge of accounting and financial principles.
- Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.
- MS 365 Co-Pilot knowledge is an advantage.
- Prior experience with SAP, PowerBI and MicroStrategy is a plus.
Requisite Education and Experience
- University degree or above.
- Member of an internationally recognized professional accounting body preferred.
- At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).