Market research (Japanese Market)

Mô tả Công việc
Target Market Research
Collect and consolidate information on market size, consumer trends, distribution channels, competitors, and similar products in Japan and potential regions
Conduct store checks, observe purchase behavior, and run quick interviews with customers/consumers during market visits or trade fairs
Consumer Needs and Habits Analysis
Analyze insights on taste, packaging, size, price points, usage occasions, purchase channels, and barriers to OBL product adoption
Regularly update beverage trends, natural-origin products, health and convenience trends in assigned markets.
OBL Product Development Ideas
Coordinate with R&D, Marketing, and International Business to translate market insights into product, flavor, packaging, or positioning ideas
Prepare product benchmarks, store photos, samples, and initial comments to support OBL development
Market Data Reporting and Management
Consolidate survey data, photos, interview notes, and market feedback using standard templates.
Prepare brief reports after each business trip/survey, highlighting key findings, opportunities, risks, and recommended next actions
Market and Partner Development Support
Support preparation of materials, product information, and discussion content for distributors, customers, and partners in target markets
Capture partner requirements, feedback, and suggestions for follow-up by relevant teams.
Be willing to travel overseas as planned for market surveys, trade fairs, customer/partner meetings, and new idea exploration