Marketing Communications ExecutiveTrường Liên Cấp Hanoi Toronto

To support planning and execution across marketing and communications:
- Support the annual Marketing planning process within the school to ensure optimum brand awareness and lead generation activities within a local competitive environment.
- Taking direction from the School Principal and Admissions and Marketing Manager manages the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
- Produce digital and print publications within schools following regional guidelines, organizing photography/videography shoots and design/editorial content where required.
- Demonstrate continual improvement of promotional campaigns to achieve the required levels of inquiry, application, acceptance, and enrollment rates in schools.
- Review content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.
- Leverage all appropriate content, media, and PR opportunities.
- Ensure 'Amazing Learning' is at the center of marketing and PR initiatives.
- Act as school representative with the media for both proactive and reactive media communications.
- Support school marketing activities improving alumni, stakeholder, parent, student, and staff engagement and other tasks assigned by line manager.
- Ensure schools regularly conduct market research.
- Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates.
To support quality lead generation activity for the school across digital and offline marketing channels:
- Work closely with Digital and Event Senior Executive and relevant Digital agencies to ensure the right levels of brand awareness and lead generation activity.
- Working in collaboration with the school, ensure the optimum blend of lead generation activity across digital, event, outreach & partnership, and other media channels.
- Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives.
- Build relationships with key Publishers, Influencers, and Media Owners to assess and leverage appropriate school opportunities.