What You Will Do
- Develop and implement marketing and advertising campaigns; Prepare marketing and advertising strategies, plans, and objectives; plan and organize promotional presentations and events.
- Develop and track enrolment goals by analysing enrolments, expenses, and new business data.
- Develop promotional materials in a proactive and timely fashion. This may include
- photography, videography, graphic design and overseeing the production of marketing materials.
- Support
business development staff by providing sales data, market trends, forecasts,
account analyses, new service information and by relaying customer services requests.
- Research competitive services by identifying and evaluating service characteristics, pricing,
and advertising. Maintain research databases.
- Plan events by identifying, assembling, and coordinating requirements; establish contacts & relationships and work with organisations which have been identified as potential sources for prospective students.
- Develop and maintain LG's social media presence, which includes responding to enquiries.
- Coordinate mailing lists
- Prepare marketing reports by collecting, analysing, and summarizing data.