Marketing Data Specialist (3-Month Contract)

Marketing data collection and standardization
Collect and consolidate marketing and campaign data from existing platforms, channels, spreadsheets, and internal records.
Clean and standardize datasets by identifying duplicate records, inconsistent formats, missing information, and data quality issues.
Establish consistent naming conventions, campaign identifiers, tracking fields, and metric definitions.
Organize historical campaign data into structured datasets that can be used for ongoing analysis and reporting.
Data management system and dashboard development
Build and maintain a centralized system for storing, organizing, and tracking marketing and campaign data.
Develop reporting dashboards to consolidate campaign performance and key marketing metrics in one accessible location.
Use tools such as Excel, Google Sheets, Looker Studio, Power BI, or other relevant platforms to support data management and visualization.
Establish practical workflows for data updates, validation, tracking, and maintenance.
Campaign reporting and data quality
Consolidate campaign performance data and ensure reporting accuracy and consistency.
Define and document key metrics, data sources, calculation methods, and reporting logic.
Identify data gaps, inconsistencies, and limitations that may affect reporting reliability.
Provide clear summaries of campaign performance and highlight relevant trends or data issues for the marketing team.
Documentation and internal handover
Prepare comprehensive documentation data sources, data structures, tracking processes, dashboard usage, and reporting procedures.
Develop standard operating procedures and user guides so the marketing team can maintain the system independently.
Organize dashboards, datasets, templates, and supporting files in a centralized location.
Conduct a structured handover to the hiring manager at the end of the three-month contract, including a walkthrough of the system, outstanding issues, and recommendations for ongoing maintenance.