Marketing Director for Comprehensive Health Check-up Center and Commercial Lab

Mô tả Công việc
We are a GC Group Korea - The leading group in the field of Healthcare in Korea
We is building First Premium comprehensive Health Check-up Center (specialized in Gene & Cancer Diagnostics) and Commercial Laboratory in Hanoi.
We are looking for a creative and experienced Marketing Director to lead the marketing strategy for our Comprehensive Health Check-up Center and Commercial Lab. This role will be responsible for developing and implementing marketing campaigns to enhance brand visibility, attract new customers, and drive sustainable growth through digital and traditional marketing channels.
- Develop and execute a comprehensive marketing strategy for the Comprehensive Health Check-up Center and Commercial Lab, with a focus on brand awareness and revenue growth.
- Lead multi-channel marketing campaigns, including digital marketing, SEO/SEM, content marketing, PR, events, and other media channels.
- Develop and manage the marketing budget, ensuring cost-effective spending and high ROI (Return on Investment).
- Manage and mentor the marketing team, including recruitment, training, and professional development.
- Create advertising campaigns targeting corporate clients, individuals, and strategic partners such as insurance companies, hospitals, and healthcare organizations.
- Analyze market data and customer behavior to improve marketing strategies.
- Collaborate with sales, lab, and customer service departments to ensure consistent messaging and alignment with customer needs.
- Monitor market trends, competitors, and changes in healthcare regulations to adjust marketing strategies accordingly.
- Build relationships with media partners and manage PR activities to enhance the center's public image.