Marketing Director

*** Position summary
We are a special and unique marketing team, unlike any other travel company in Vietnam. We are looking for a Marketing Director for Oxalis Group (which includes Oxalis Adventure and Oxalis Holiday). The ideal candidate should have the following qualities:
• A deep knowledge and understanding of Oxalis Adventure and its strategy and core values.
• An ability to negotiate and collaborate with Oxalis's media partners around the world for tourism promotion activities.
• A broad vision of high-quality travel services and customer satisfaction.
• A leadership skill to set the marketing trend for Oxalis's unique travel products.
• A knowledge of both content and digital marketing and how to optimize them for our target audience.
• A management skill to build and lead a strong and creative marketing team.
• A problem-solving skill to coordinate with other departments and achieve the company's marketing goals and strategies.
• A dedication to the company's business and growth.
Report to: CEO
*** Scope & detailed responsibilities
• Be responsible for planning, implementing, and reporting marketing programs, both short and long range, targeted toward existing and new markets on suitable channels.
• Manage Marketing Department including 2 teams with 8 headcounts:
+ Social & Media team: Social posts, press relationship, KOLs partnership, design works, copyrights, footage quantity & quality.
+ Website team: Website, Content on website (in-house, outsource) and SEO.
• Responsible for company PR, events, exhibitions, and sponsorships...
• Develop, update and manage corporate website, and conduct online marketing activities to generate traffic
• Develop joint marketing projects and activities with partners and suppliers. Work closely with CEO and project team (including Oxalis caving expert, sales, operation, accounting...) and partner's team (Press/TV channel, KOL...) to implement such special national and international projects to achieve set targets.
• Working closely with Sales, Operations, Cave Expert, OTI (Technology) teams at both Oxalis Adventure and Oxalis holiday.
• Play an important part in giving feedback to continuously improve customer service.
• Monitor and review all marketing activities, and assess all the results achieved. Report marketing performance, customer insights, and other related jobs directly to the CEO.