Marketing Executive - NIVEA Brand Full-Time 2024Công ty TNHH Beiersdorf Việt Nam

I.JOB PURPOSE:
This position plays a critical role in supporting the brand manager in the assigned category/ product lines by executing the brand development strategy and plan, including budget follow-up, revenue growth management strategy, research and insight generation, future category opportunities, and integrated marketing communication activation.
II.PRINCIPAL ACCOUNTABILITY - MINIMUM REQUIREMENT:
1.Business Support / MKT foundations:
4P/ 3C Analysis: Deeply and continuously listen to and understand our consumers and customers to generate valuable insights and actionable ideas for driving business objectives.
Competition Watch: Monitor and analyze competitor activities ATL and BTL (online and in-store).
Monthly deliver a tracking report on time and full of information as required.
2.Launch & Relaunch:
Project management: take ownership of operation tasks to ensure all NPDs are executed on time and achieve all KPIs.
Project material delivery (key visuals): follow up with internal or external agencies on the process of developing materials and their availability. Ensure all assets are adapted properly and promptly from regional to local and aligned with brand image, guidelines, and all stakeholders.
The project is executed on time, and precise information is delivered to relevant stakeholders.
Actively track performance as aligned KPIs with stakeholders and propose solutions to the line manager if needed.
3.Communications:
Ensure that all marketing materials adhere to brand guidelines by paying close attention to detail.
KOL & Social Media Efficiency: Work well with the agency for media execution, keep track of performance, and propose or align next actions if needed for optimization.
Brand Creative Assets: Work with social agencies to ensure all assets are aligned with the brand image and guidelines.
Project management to ensure the campaign is well-delivered and achieves KPIs.
4.Reports & Documents:
Product packaging & Sublabel
Product documents registration
Advertising license registration
Sample & Gifts delivery
PR/PO Process
Liquidation/Invoices Process
Monthly business review / Category data update/ Competitor tracking/ Regular market visit
III.SPECIAL REQUIREMENT:
1.Education: University degree
2.Working Experiences & Competencies:
At least 01 year working experience in Marketing or equivalent field in Marketing in FMCG (cosmetic is preferable).
Fluent in English & Vietnamese in speaking & writing
Practical experienced with communications/ social /influencers & relevant knowledge in personal & skin care.
Self-leadership, high collaborative spirit.
Entrepreneurial, passionate and ownership mindset.
Effective planning and project/time management.
Strong analytical thinking, problem-solving ability, sense of urgency.
Presentation, negotiation skills being persuasive & effective.
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