Marketing Lead

Job description:
Strategic Marketing Leadership
Lead and execute all marketing activities for the ETC channel (Dermatology hospitals, Derma clinics, Aesthetic Clinics).
Take ownership of the full brand portfolio, including Skincare, Filler, Mesotherapy, and Medical
Devices.
Manage and coordinate internal marketing team members (Digital Clinical)
Digital & Social Media Marketing
Oversee digital campaigns including social media, SEO/SEM and paid advertising.
Strategize and supervise content creation for platforms like Facebook, TikTok, and Instagram.
Plan and manage TikTok content calendars in collaboration with content creators and influencers.
Analyze KPIs and optimize campaigns for ROI.
Offline / Clinical & Trade Marketing
Plan and organize local/international medical conferences, hands-on workshops, seminars, and product launches.
Lead trade marketing efforts including POSM development and B2B event participation.
Support medical marketing by developing clinical protocols and treatment regimens in collaboration with experts.
Training & Sales Enablement
Gain in-depth product knowledge to lead training programs for customers, sales teams, and internal staff.
Collaborate with the sales team for product demos, consultations, and group presentations at clinics, spas, and hospitals.
Assist in developing brand-related educational videos and marketing materials.
Stakeholder & KOL Engagement
Build strong relationships with doctors, dermatologists, KOLs, and aesthetic practitioners through regular field visits.
Coordinate and facilitate KOL activities including endorsements, feedback, and participation in events.
Serve as the brand ambassador in high-touch communications with external stakeholders.
Product & Market Development
Conduct market research, competitor analysis, and identify growth opportunities.
Evaluate new products clinically with internal product specialist and design appropriate treatment protocols.
Communication & Localization
Review, translate, and localize marketing materials such as brochures, catalogues, social media content, and websites.
Ensure consistent messaging across all communication channels.
OTHER DETAILS:
Probation period: 2 months
Working time: 9h30 - 18h30 from Monday to Friday
Weekend: Only when necessary (events, seminars, workshops etc)
OTHER BENEFITS
Competitive Salary
Flexible working hours, from Mon to Fri
13th month Salary
Annual bonus depending on performance.
Social Insurance according to the Lalor Law.
Gifts on holidays
Vacation, quarterly and annual company events (Year-end party, Team building, Quarterly Activities)
Apply via LinkedIn or email your English CV to:
📩 [protected info]