Marketing Manager (Beauty Industry)

Education & Experience
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
• 5-8 years of progressive marketing experience, including at least 2-3 years in a managerial or brand leadership role.
• Proven experience in the Beauty & Personal Care or FMCG/Cosmetics industry is strongly preferred.
• Prior experience supporting an international brand's market entry or expansion into Vietnam is a strong advantage.
• Demonstrated track record of building brand positioning and go-to-market strategies in a new or fast-growing market.
Industry & Functional Expertise
• Deep understanding of the Vietnam beauty and personal care consumer landscape, retail environment, and ecommerce ecosystem (Shopee, Lazada, TikTok Shop, etc.).
• Strong hands-on experience across multi-channel marketing execution: digital, social, e-commerce, performance marketing, PR, CRM, and offline/retail activation.
• Solid grounding in marketing budget planning and ROI-driven campaign optimization, with fluency in key metrics such as CAC, ROAS, LTV, and conversion rate.
• Experience partnering with global or regional brand teams to localize brand strategy while safeguarding brand equity and guidelines.
• Familiarity with agency and vendor management, from creative production to media buying.
Skills & Competencies
• Strong strategic thinking paired with hands-on execution ability - equally comfortable shaping brand strategy and managing campaign details.
• Data-driven mindset, with proficiency in using analytics and CRM tools to guide decisions and measure performance.
• Excellent stakeholder management skills, with the ability to align cross-functional teams (Sales, Product, Commercial) and external partners.
• Strong leadership and people management skills, with experience building, mentoring, and growing a marketing team.
• Sharp creative sensibility and eye for brand storytelling, visual identity, and consumer experience.
• Excellent communication, presentation, and negotiation skills, including the ability to influence senior and global stakeholders.
Language & Other Requirements
• Fluent in English (spoken and written) to work directly with global/regional brand partners; fluent Vietnamese required.
• Willingness to travel occasionally for brand and market activities as needed.
• High sense of ownership, adaptability, and resilience, with the ability to thrive in a fast-paced, entrepreneurial environment.