Marketing Manager (hanoi)

RMIT International University Vietnam (RMIT Vietnam)

Địa điểm làm việc: Hà Nội

Hết hạn: 12/05/2024

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Giới thiệu công ty

Mức lương: Thỏa thuận

Loại hình: Toàn thời gian

Marketing Manager (Hanoi)

Job no: 587517
Work type: Full time - Fixed term/Contract
Location: Vietnam - Hanoi
Categories: Marketing and Communications

THE ROLE

Marketing Manager will lead branding and marketing campaigns for RMIT University Vietnam to achieve domestic and international growth in enrolments. The position will oversee campaign planning and implementation across various platforms, ensuring for effectiveness, reach and ability to generate quality leads for undergraduate, postgraduate and pathway programs at RMIT Vietnam. The Marketing Manager will work collaboratively with the peers in Student Recruitment and Marketing teams in both Hanoi and Saigon South to contribute to develop the annual plan and strategic direction for promotional messages and university branding that complies with the RMIT global brand and appropriately reflects the strategic goals of RMIT Vietnam.

KEY RESPONSIBILITIES

Identify and develop points of differentiation for RMIT Vietnam programs offerings to build key marketing messages for prospective students, parents and stakeholders;
Develop and lead a marketing calendar for each school across RMIT Vietnam, to support ongoing promotion of current programs as well as new program launches;
Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments;
Work collaboratively with RMIT Melbourne to ensure compliance and synergy with the RMIT global brand and provide advice to university stakeholders about the RMIT Brand guidelines and its application;
Provide strategic advice and market insight to contribute to setting strategic direction;
Collaborate with Market Research Department to coordinate market research projects to gain market intelligence, insights and trends;
Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis;
Manage financial resources for the Hanoi Marketing Department;
Lead and develop the Marketing team in their performance and provide appropriate training and support.

KEY SELECTION CRITERIA

A degree in a relevant discipline with at least five years of experience in marketing management.
Experience in successfully managing marketing and campaign strategies with significant strengths in digital marketing.
Excellent people management skills with experience of managing and developing staff.
Proven planning, organisational, analytical and problem solving skills
Proven interpersonal, negotiation and cross cultural communication skills
Knowledge and commitment to continuous improvement
Proven ability to manage client and stakeholder relationships
Experience in identifying customer drivers, buying and decision making behaviour
Knowledge and understanding of the education market and challenges within this industry is desirable.
Ability to display appropriate behaviours in line with the position, as per the RMIT Behavioural Capability Framework

BENEFITS

Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
Attractive salary package with meal and clothing allowance
13th month Tet bonus
Private premium medical insurance
20 days annual leave, 10 days sick leave per annum
Education fee support for staff dependents after a qualifying period

TO FIND OUT MORE

For further information about this role, please click on the Job Description document below.

MKT_Marketing Manager_2020 Jan_PS8_HN.docx

ENGLISH PROFICIENCY REQUIREMENTS

If English is not your native language then you will be required to demonstrate a minimum English language proficiency standard at advanced level (Linguaskill business score 170), equivalent to IELTS (General) 6.5. RMIT Vietnam will require you to complete a Linguaskill test to assess your level of English before an offer of employment can be made.

HOW TO APPLY

Click on the 'Apply Now' link. Applications close on 15 March 2020

Advertised: 27 Feb 2020 SE Asia Standard Time
Applications close: 15 Mar 2020 SE Asia Standard Time

Nộp hồ sơ liên hệ

RMIT International University Vietnam (RMIT Vietnam)

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Đại học RMIT Việt Nam là chi nhánh tại châu Á của Đại học RMIT (đặt tại Melbourne) (link is external) - trường đại học lớn nhất của Úc. Trường giảng dạy các chương trình kinh doanh, kỹ thuật, và thiết kế, đồng thời tổ chức hàng loạt hoạt động ngoại khóa ấn tượng nhằm khuyến khích sinh viên mở rộng ...

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