Position Summary: The Marketing Manager will be responsible for planning and executing marketing activities that support:
• Retail store sales
• Online sales growth
• Brand awareness
• Wholesale & franchise development
This role works closely with the Retail Manager, Sales Team, Design Team, and Management to ensure all marketing activities drive measurable business results.
Key Responsibilities:
1. Retail Marketing:
• Plan and organize monthly retail campaigns and promotions.
• Work with the Retail Manager to increase store traffic and sales.
• Coordinate in-store events, seasonal campaigns, and customer loyalty programs.
• Support new store openings and promotional activities.
• Measure campaign performance and suggest improvements.
2. Online Marketing:
Support marketing for:
• Website / Shopee / TikTok Shop / Lazada
• Social Media
Responsibilities:
• Plan online campaigns and promotions.
• Coordinate paid advertising and KOL/KOC collaborations/UGC content.
• Work with the Design Team on creative content.
• Align online campaigns with retail promotions.
• Help grow online sales and customer engagement.
3. Brand Awareness:
• Build and strengthen the Gustavo Gano brand.
• Organize PR, events, exhibitions, and influencer collaborations.
• Maintain consistent brand image across all channels.
• Develop creative marketing ideas to increase brand recognition.
4. Wholesale & Franchise Marketing:
Support the company's expansion by:
• Preparing marketing materials and catalogues.
• Assisting with wholesale and franchise presentations.
• Supporting exhibitions and B2B marketing campaigns.
• Helping generate new wholesale and franchise opportunities.
• Bachelor's degree in Marketing, Business or related field.
• 2+ years of marketing experience (Fashion/Retail preferred).
• Knowledge of
digital marketing and social media.
• Strong communication and organizational skills.
• Creative, proactive, and results-oriented.
• Good English communication is an advantage.
What We Expect:
We're looking for someone who doesn't just create marketing content - but understands how marketing grows a business.
You should be able to:
• Increase retail sales through effective campaigns.
• Grow online sales with integrated marketing activities.
• Build strong brand awareness for Gustavo Gano.
• Support wholesale and franchise expansion.
• Bring new ideas, execute them efficiently, and measure results.
We Offer:
• Competitive salary and performance bonus.
• Career growth opportunities.
• A creative and dynamic work environment.
• The opportunity to help build an international fashion brand across retail, e-commerce, wholesale, and franchise markets.