Marketing Manager

Mô tả Công việc
Develop and implement Marketing Mix (5Ps) strategies for each brand/product and coordinate the execution to achieve the company's business objectives (sales, market share, and brand health).
Build and update short-, mid-, and long-term brand positioning strategies.
Develop annual brand roadmap, communication plans, and budget allocation.
Manage brand consistency and accuracy across all consumer touchpoints.
Develop and execute Integrated Marketing Communication (IMC) plans to achieve company goals in terms of sales, market share, and brand equity.
Plan and implement 360° brand communication campaigns.
Collaborate effectively with internal departments to ensure seamless execution.
Establish and manage brand positioning across all touchpoints to ensure brand consistency and strengthen brand equity.
Develop and coordinate the creation of brand communication materials and content, ensuring alignment with brand positioning and identity.
Lead, develop, and manage the brand team to drive performance and innovation.
Manage and control the brand budget effectively to ensure cost efficiency and optimal ROI.