1. Marketing Strategy & Business Planning - Develop and execute strategic marketing plans aligned with business objectives, sales targets and brand priorities.
2. Business & Commercial Performance - Drive marketing initiatives that generate measurable business results, optimise customer acquisition and contribute to sales growth.
3. Campaign & Brand Management - Lead integrated campaigns that strengthen brand positioning, customer engagement and market competitiveness.
4.
Digital Marketing & Performance - Drive data-led digital marketing strategies to maximise reach, leads, conversions and marketing ROI.
5. Customer & Market Insights - Translate market trends, customer behaviour and competitive insights into relevant marketing strategies and opportunities.
6. Agency & Stakeholder Management - Lead internal stakeholders, agencies and partners to ensure effective collaboration and high-quality delivery.
7. Budget & Resource Management - Manage marketing budgets and resources effectively to maximise impact, efficiency and return on investment.
8. Team Leadership & Capability Building - Lead, develop and motivate the marketing team to build a high-performing, accountable and results-driven culture.
9. Performance Management & Reporting - Monitor marketing performance against KPIs, identify gaps and drive timely actions to improve results.
10. Innovation & Continuous Improvement - Identify and implement new marketing opportunities, technologies and approaches to strengthen business performance and competitive advantage.
· Bachelor's Degree in Marketing, Business, Communications or a related discipline.
· Minimum 5 years of relevant marketing experience, preferably in a fast-paced, consumer-facing environment.
· Proven track record in developing and executing integrated marketing campaigns.
· Strong understanding of digital marketing, social media, performance marketing and consumer engagement.
· Demonstrated ability to manage budgets, agencies and multiple stakeholders.
· Strong analytical and commercial thinking with the ability to translate data into business actions.
· Excellent project management, communication and presentation skills.
· Strong leadership, influencing and negotiation capabilities.
· Proactive, accountable and results-oriented mindset.
· Ability to operate strategically while remaining hands-on in execution.