Develop and execute strategic marketing plans: Lead the creation of annual and long-term marketing strategies that align with the resort's financial goals and brand vision.
Drive brand positioning and reputation: Safeguard and enhance the resort's luxury brand image, ensuring consistency across all communications and touchpoints, and expertly manage its public reputation.
Lead and empower the marketing team: Recruit, mentor, and develop a high-performing marketing department, fostering a collaborative and results-driven environment.
Oversee integrated marketing efforts: Direct all aspects of public relations,
digital marketing, e-commerce, content creation, and advertising campaigns to achieve maximum impact and ROI.
Manage marketing budget and performance: Take full ownership of the marketing budget, meticulously track performance metrics, analyze market trends, and report on key insights to senior management.
Foster strategic partnerships: Cultivate and maintain strong relationships with media, industry partners, and key stakeholders to expand market reach and unlock new business opportunities.
Ensure cross-functional alignment: Collaborate closely with Sales, Revenue, and Operations departments to ensure cohesive strategies that drive occupancy, revenue, and guest satisfaction.
University degree, preferably Tourism or Hospitality, Marketing or similar.
2-3 years in a similar position, or in similar-tier hotel brands and properties.
Knowledge of Marketing foundation. Kiến thức nền tảng về Marketing.
Knowledge of Marketing channels: owned, earned, paid. Kiến thức về các kênh Marketing: Owned (tài sản tự có), Earned (truyền thông lan truyền), Paid (truyền thông trả phí)
Knowledge of hotel operations. Kiến thức về hoạt động khách sạn.
Ability to lead and inspire a team. Khả năng lãnh đạo và truyền cảm hứng cho đội ngũ.
Vocation for service. Có tinh thần
phục vụ.
Analytical capabilities. Khả năng phân tích.
Excellent communication skills. Kỹ năng giao tiếp xuất sắc.
Problem-solver. Khả năng giải quyết vấn đề.
Organisation and planning. Kỹ năng tổ chức và lập kế hoạch.
Proactivity and Innovation. Sự chủ động và đổi mới.
Strategic mindset. Có tư duy chiến lược.
Professional and intensive vocational training provided.
Attractive income (Salary + Service Charge).
Meal allowance supported.
Accommodation Allowance supported.
Phone allowance supported.
Opportunity to participate in extracurricular activities within the Melia Group.
Opportunity to work in a dynamic and professional international environment.