Marketing & Social Communications Senior Executive/nhân Viên Cấp Trung Cao Tiếp Thị & Truyền Thông Mạng Xã Hội

Role Purpose
To drive effective social communications across owned channels by translating brand and marketing objectives into relevant, engaging content and well-executed communication plans. The role contributes to strengthening brand awareness, audience engagement and overall channel performance through creative, data-driven and platform-relevant approaches.
Key Accountabilities
1. Marketing Communication Planning
Collaborate with the Brand team and other relevant stakeholders to understand communication needs and translate corporate and brand direction into detailed communication plans across relevant channels and touchpoints.
Develop and execute detailed multi-platform communication plans to support marketing initiatives, strengthen brand connection and contribute to business objectives.
Take ownership of developing key messages and executing detailed content for marketing communication materials across various channels and partners, including product collaterals, sales materials, campaign materials and other relevant communication assets.
Support the development of communication materials across various channels and formats, including social content, PR articles, CEO messages, speeches, corporate content and other marketing communication materials.
2. Social Content Management
Develop integrated social content plans on a yearly, monthly basis across relevant social media channels, covering content angles, scheduling and detailed content for always-on communications, marketing activities, services and other business priorities, in line with aligned corporate and brand direction.
Proactively develop creative content ideas, storytelling angles and diverse content formats, adapting content to the characteristics and audience behaviors of different platforms, particularly Facebook and TikTok.
Work closely with the Creative team to translate content ideas into high-quality communication materials that are aligned with the intended concept and deliver the right message, mood and tone.
Coordinate, review and manage content requirements from internal stakeholders to ensure relevant, high-quality content is delivered across social owned channels within agreed timelines.
Monitor and engage with audiences across social media platforms, respond to inquiries, and handle customer's comment on posts.
Track and promptly escalate negative comments, posts or emerging social conversations that may potentially impact brand reputation.
Monitor and conduct report about target audience behaviors, social trends and competitor activities to identify relevant content opportunities and incorporate actionable insights into content planning.
Utilize social analytics and platform data to evaluate content and channel performance, develop performance reports, and proactively recommend actions to optimize results against brand and communication objectives.
3. Owned channel management
Develop, manage and optimize Hanwha Life's owned communication channels, including social channels (Facebook, Instagram, YouTube, Zalo, TikTok and other relevant platforms) and corporate website, to strengthen brand presence and customer engagement.
Manage and supervise content publishing across all owned channels, ensuring accuracy, quality, consistency and alignment with brand communication objectives.
Ensure the corporate website and other owned platforms are regularly updated with relevant and timely information, contributing to an effective user experience.
Coordinate with other stakeholders to review, and endorse all contents and visuals before publishing on owned channels to ensure continuity and consistency in communication.
Develop and deliver monthly, quarterly and yearly owned channel performance reports by analyzing key metrics and content effectiveness; provide actionable insights and recommendations to optimize channel performance and future communication planning.