Report to: Head of Marketing
Contract duration: 6 months
Working time: Monday - Friday, [protected info] (lunch break 1.5 hours)
Location: Networld Asia Building, 369B-C, Lê Quang Định, Phường Bình Lợi Trung, HCMC
ABOUT THE ROLE
We are looking for a hands-on Marketing Specialist to grow MAYBI's affiliate channel and lead branding content across Facebook, TikTok, and paid advertising. Reporting to the Head of Marketing, you will own planning and execution while guiding two Affiliate Interns and two Branding/Content Interns.
This is a 6-month contract with an opportunity to transition to a permanent position based on performance.
KEY RESPONSIBILITIES
Affiliate channel management
Lead and directly execute creator recruitment to expand MAYBI's affiliate network, from identifying and approaching suitable creators to onboarding and activation.
Build and manage the affiliate workflow, including creator screening, collaboration terms, product sampling, campaign briefs, content follow-up, and coordination of commission reconciliation.
Maintain creator relationships, encourage repeat collaborations, and help creators select relevant products and develop content that drives sales.
Lead two Affiliate members: assign tasks, coach execution and track recruitment progress, content delivery, and creator activation.
Monitor active creators, published content, affiliate revenue, and channel costs; report results and recommend improvements to the Head of Marketing.
Branding and content execution
Own content planning and delivery for MAYBI's Facebook and TikTok channels, keeping messaging, tone of voice, and visuals consistent with the brand.
Lead and directly participate in creating diverse content formats, including social posts, short-form videos, GIFs, product stories, and campaign creatives.
Develop content for paid advertising, including concepts, hooks, copy, scripts, storyboards, and creative variations tailored to campaign objectives.
Lead two Branding/Content members: manage the content calendar, provide clear briefs, review output, and ensure quality and timely delivery.
Coordinate with
designers, production partners, and relevant internal teams to deliver product launches, shootings, and campaign content.
Work with the paid media team to review creative performance and improve content based on audience response and campaign results.
Follow fashion trends, e-commerce activity, social formats, and competitor campaigns to bring relevant ideas to MAYBI.
REQUIREMENTS
At least 2 years of marketing experience, including hands-on experience in both affiliate marketing and branding within fashion, retail, or FMCG.
Experience recruiting and managing affiliate creators; an existing affiliate or KOC/KOL network is an advantage.
Strong fashion sense and understanding of e-commerce, online shopping behavior, and fashion trends.
Ability to turn brand and commercial objectives into clear content ideas, compelling copy, and practical creative briefs for Facebook, TikTok, and paid ads.
Proficiency in PowerPoint and Canva, with practical experience using AI tools for research, ideation, content creation, and workflow improvement.
Ability to guide junior team members, manage multiple deadlines, and take ownership from planning through execution.
Strong communication, coordination, and analytical skills; proactive, accountable, and comfortable with hands-on work.
WHY JOIN US
Opportunity to own affiliate channel development and branding content, with direct guidance from the Head of Marketing.
Hands-on team leadership experience across affiliate and content functions.
BENEFITS
Salary: Negotiable based on experience and capabilities.
Opportunity to transition to a permanent position after 6 months based on performance.
Friendly and supportive team environment.