Marketing Specialist (Global Faculty Brand & Talent Reputation)

ABOUT THE ROLE
VinUniversity is seeking a highly motivated Marketing Specialist (Global Faculty Brand & Talent Reputation) to strengthen the University's employer brand and elevate its reputation among global academic talent communities.
This role is responsible for developing and executing strategic communication and marketing initiatives that enhance faculty branding, support global talent attraction efforts, and position VinUniversity as an inspiring destination for world-class educators and researchers.
You will work closely with HR teams, academic leaders, faculty members, and external partners to create compelling content, manage multi-channel communication campaigns, and strengthen the University's visibility and reputation across international talent markets.
KEY RESPONSIBILITIES
• Execute faculty visibility campaigns across LinkedIn and professional platforms.
• Support faculty storytelling, research promotion, and academic spotlight initiatives.
• Coordinate employer branding and academic talent communication campaigns.
• Develop communication assets for faculty recruitment and academic outreach.
• Support academic audience engagement initiatives and global talent visibility efforts.
• Execute communication initiatives based on strategic research narratives and faculty positioning frameworks defined by the Research Communications Specialist.
• Monitor engagement and communication performance across academic audiences.