• Strong understanding of
digital marketing, social media platforms, content marketing, and brand communication strategies for global student audiences.
• Ability to collaborate effectively with admissions teams, academic leaders, students, alumni, and external partners to develop authentic and engaging brand stories.
• Excellent English writing, editing, and communication skills.
• Good understanding of global higher education trends, international student recruitment, and student decision-making journeys is preferred.
• Strong project coordination, stakeholder management, and campaign execution capabilities.
• Demonstrated ability to effectively leverage AI tools to enhance communication quality, productivity, audience engagement, content creation, and creative execution.