Marketing Specialist

ABOUT VINUNIVERSITY
VinUniversity (VinUni: [protected info]) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.
The University has built strategic collaborations with Cornell University and the University of Pennsylvania and Nanyang Technological University- a choice that speaks to our commitment to excellence, innovation in research and teaching, and to making a difference in the world.
VinUni comprises of College of Arts and Sciences; College of Business and Management; College of Engineering and Computer Science; and College of Health Sciences.
Every aspect of the University: its curricula, research, faculty, student body, facilities, and campus life, is being developed to meet the highest standards set by the world's leading accrediting and ranking organizations, such as FIBAA, ABET, AACSB, AGCME-I, Quacquarelli Symonds (QS) and Times Higher Education (THE).
VinUni's founding benefactor - Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on main areas: Industrials & Technology; Real Estate & Services; Social Enterprises. VinUni is proud to be a part of the Vingroup ecosystem, giving its students opportunities to connect with several high quality research institutes, pioneering companies (such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes) and an dynamic entrepreneurial ecosystem (such as VinVenture, VinMotion, and VinRobotics...).
In September 2024, VinUni became the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact. In October 2024, VinUni was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.
OPPORTUNITY
Marketing Specialist is responsible for setting up, implementing and managing the PR and branding strategy, various online and offline Marketing activities and events.
This special career opportunity is dedicated for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam in order to nurture the next generations of leaders for the 21st century and beyond.
POSITION RESPONSIBILITIES
Report to: Head of Marketing & Communication.
- Promote VinUni brand through a host of online and offline media channels.
- Plan and execute Marketing and PR plans, communication campaigns and implement them under guided direction and consultation.
- Manage the official website and supervise vendors on SEO planning and execution.
- Responsible for proposing concept and writing Marketing & PR materials, including but not limited to brochures, flyers...
- Manage VinUni's official presence on Facebook, LinkedIn, and the website, focusing on news, events, and announcements.
- Support departments and colleges in communication for their events and initiatives across required channels.
- Lead campus branding and decoration projects, including concept development, vendor coordination, and project management.
- Lead a team of interns and collaborators to deliver communication tasks effectively.
- Other assigned duties by the line manager.