Marketing Specialist

OPPORTUNITY
Marketing Specialist is responsible for setting up, implementing and managing the PR and branding strategy, various online and offline Marketing activities and events.
This special career opportunity is dedicated for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam in order to nurture the next generations of leaders for the 21st century and beyond.
POSITION RESPONSIBILITIES
Digital Platforms Management
• Manage and grow VinUni's presence across key digital platforms (website, social media)
• Continuously improve the VinUni website, ensuring strong research visibility, faculty representation, and alignment with international standards (UX, structure, SEO).
• Monitor and optimize digital performance using data and insights to improve reach, engagement, and conversion.
Content Strategy & Development
• Develop and execute content strategy across all channels, aligned with VinUni's academic positioning and branding priorities.
• Produce high-quality English content showcasing teaching excellence and research excellence
• Lead and contribute to flagship storytelling initiatives that elevate the academic reputation and differentiation.
• Ensure consistency in tone, voice, and messaging across all communication outputs.
Integrated Campaigns & Stakeholder Coordination
• Plan and execute integrated marketing and communication campaigns supporting key priorities
• Coordinate with internal stakeholders (colleges, research centers, faculty) to produce content and ensure alignment in messaging and quality.