Marketing Specialist

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About This Role
We're looking for a Marketing Specialist to strengthen HDWEBSOFT's online presence and drive growth across IT services and digital products. You'll focus on B2B lead generation, content marketing, SEO, and digital campaigns to build brand awareness, attract qualified leads, and support product growth in international markets.
What You'll Do
Content Creation (30%): Create and optimize marketing content, including blog posts, case studies, graphics, videos, and social media posts, especially Tiktok & Linkedin channels, for audiences.
SEO & SEM (20%): Improve organic search visibility through keyword research, on-page optimization, content optimization, and search engine marketing.
Website Management & Optimization (15%): Maintain company and product websites, optimize landing pages, and improve conversion funnels.
Social Media & B2B Marketing (15%): Manage social media channels to engage target audiences, build brand awareness, and generate B2B leads.
Strategy, Analytics & Campaign Management (10%): Execute marketing plans, monitor KPIs, analyze campaign performance, and provide actionable reports.
PPC Advertising (5%): Set up and optimize paid campaigns to improve lead quality and cost efficiency.
Email Marketing (5%): Develop email campaigns for lead nurturing, customer engagement, and product promotion.
You'll also support product launches, marketing automation, and cross-functional initiatives with Sales, Product, and Engineering teams.