Purpose: To support adidas Vietnam's Membership and Brand Activation efforts through seamless execution across retail and digital touchpoints. The role ensures integrated campaign delivery, legal compliance, and member engagement through activations and experiences aligned with adidas Brand standards.
Accountabilities:
(To be performed in alignment with global, regional & local guidelines)
Retail Activation
Manage end-to-end execution of retail activation strategy and planning, focusing on local campaigns and commercial moments (holiday, sales period, etc.).
Coordinate with Retail, Brand, and agency partners for store-level activation implementation
Ensure on-ground campaign execution is consistent with brand guidelines and local opportunities
Work with regional Legal to ensure compliance documentation for all retail activities
Support quotation, invoice, and liquidation processes for campaign projects.
Evaluate post-campaign performance and share key learnings for continuous improvement
Digital Activation
Support campaign briefing and execution across website, mobile app, CRM (newsletter, app push), and paid media requests
Coordinate with regional creative, digital activation, paid media, and eCom teams to ensure timely and accurate execution
Monitor digital activations to ensure alignment with brand tone and campaign objectives
Manage campaign performance reporting and identify improvement opportunities
Ensure all digital activations meet brand and legal compliance standards
Membership
Lead the execution of key membership moments such as adiClub Days and brand campaign-linked activations
Operate adidas' internal tools (e.g. GET Event) to manage, track, and report member engagement benefits (raffle, exclusive experiences, etc.)
Ensure smooth coordination across Retail, Digital, and CRM teams for integrated member journeys
Work with regional Membership and Legal teams to ensure compliant, high-quality activations
Track, measure, and optimize member engagement through campaign performance insights
Requirments:
Bachelor's Degree in Marketing, Business Administration, or related field
2+ years of experience in Marketing, Retail Activation, CRM, or Membership program management. Preferably in sports, fashion, or lifestyle brands (retail or agency side)
Microsoft Outlook / Word / Excel / PowerPoint - Intermediate to Advanced
Strong adaptability to internal digital tools (CRM, project management, reporting systems)
Chi nhánh Hưng Yên - Công ty Cổ phần Daikin Air Conditioning (Vietnam)
Thương lượng
Hà Nội, Hồ Chí Minh, Hải Dương, Hưng Yên
14/12/2025
Vị trí Membership & Activation (1 year contract) do công ty adidas Sourcing Limited - Adidas Vietnam tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Membership & Activation (1 year contract) hoặc công ty adidas Sourcing Limited - Adidas Vietnam ở các link phía trên