O2O Influencer Lead

Mô tả Công việc
MAIN PURPOSE OF ROLE
We are seeking a highly skilled and experienced Influencer & Community Partnership Lead to lead the partnership development with all tiers of Influencers across social platforms. You will closely work with Content Lead and O2O Operation team to develop Influencer & Community strategies to generate growth for the O2O business. The ideal candidate will have a strong background in Social Influencer marketing with good understanding about influencer market, social community, especially in Mom & Baby category.
MAIN RESPONSIBILITIES
Work with O2O Operation team & Content Lead to develop appropriate Influencer strategy and propose proper plans for social platform/channels to deliver business outcomes.
Collaborate with internal teams in briefing, negotiating & closing the deal with Influencers to proceed the campaign.
Proactively explore, identify, and engage online and offline to establish, manage good relationships with influencers, top content creators, community leads/admin/moderators (potential and current impactful faces) in coordination with third - parties (Tiktok, Meta, Google, etc ...).
Build and strengthen network with top social influencers, community leads/moderators to foster dialogue and promote their partnership with business in short term & long term.
Manage end-to-end influencer campaigns, ensuring alignment with overall business objectives, marketing goals and brand standards.
Monitor and report on influencer performance metrics and campaign ROI, adjusting strategies and plans as needed, to ensure campaign performance.
Collaborate with the internal & external teams to develop and implement initiatives relevant to influencers, social community to accelerate the business performance.
Stay up-to-date with industry trends, influencer marketing best practices, and competitor activities and propose the proper action plan.
Work with O2O Operation team & Content Lead to develop appropriate Influencer strategy and propose proper plans for social platform/channels to deliver business outcomes.
Collaborate with internal teams in briefing, negotiating & closing the deal with Influencers to proceed the campaign.
Proactively explore, identify, and engage online and offline to establish, manage good relationships with influencers, top content creators, community leads/admin/moderators (potential and current impactful faces) in coordination with third - parties (Tiktok, Meta, Google, etc ...).
Build and strengthen network with top social influencers, community leads/moderators to foster dialogue and promote their partnership with business in short term & long term.
Manage end-to-end influencer campaigns, ensuring alignment with overall business objectives, marketing goals and brand standards.
Monitor and report on influencer performance metrics and campaign ROI, adjusting strategies and plans as needed, to ensure campaign performance.
Collaborate with the internal & external teams to develop and implement initiatives relevant to influencers, social community to accelerate the business performance.
Stay up-to-date with industry trends, influencer marketing best practices, and competitor activities and propose the proper action plan.