Officer, Digital MarketingBritish University Vietnam

POSITION PURPOSE
We are seeking a highly skilled Digital Marketer with a comprehensive understanding of the online marketing landscape. You will be responsible for planning, implementing, and managing a wide range of digital marketing campaigns across multiple platforms, with a strong focus on driving customer acquisition and growth. This role requires a combination of technical expertise, data analysis skills, and a strategic approach to marketing.
AREAS OF RESPONSIBILITY
1. Lead Generation Advertisement (40%)
• Paid Advertising: Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Facebook Ads, and other social media platforms.
• Proven records on managing budget at least 500 millions/ month.
• Proficient in setting-up website tracking using Google Tag Manager.
• Familiar with CPA optimization workflow (Conversion tracking, Pixel, Dataset, Offline conversion, CAPI)
• Work with Creative team to optimize ads creative contents and landing page contents to meet conversion rate target.
2. Landing page creation (30%)
• Proficient in drag-and-drop landing page tools (Ladipage, Wordpress ...)
• Foundational knowledge on SEO
• Basic practices using design tools: Canva, Photoshop, Illustration
• Possess certificates in UX/ UI is a major advantage
• Preferer theoretically understanding in HTML, CSS, JS
3. Data And Automation Workflow (20%)
• Data Analysis: Familiar with Google Analytics, Power Query, Excel Analysis Toolkit and other analytics tools to track campaign performance, identify trends, and make data-driven decisions.
• Knowledge of workflow automation tools like Zapier, n8n, Power Automate, or [protected info] is a plus.
4. General (10%)
• Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.
• Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.
• Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.