Mô tả công việc
Mô tả Công việc
Project Management & Execution (40%)
Analyze SEO performance, keyword landscape, and competitive benchmarks to derive insights and propose content directions or improvement plans.
Translate insights into actionable content plans and ensure effective implementation through close coordination with stakeholders and vendors.
Manage content production workflow, timelines, and quality control to ensure consistency, accuracy, and on-time delivery.
Continuously monitor performance and optimize content strategies based on data-driven insights and business priorities.
Online Content Production (40%)
Create and publish high-quality, SEO-optimized content across online channels, aligned with business goals and brand initiatives.
Develop informative, credible, and engaging content related to parenting, nutrition, baby care, and services for moms and babies, in line with Con Cung's content guidelines and editorial standards.
Conduct research on user behavior, search intent, and market trends to identify content opportunities and improve content effectiveness.
Collaborate with internal teams and external partners to produce various content formats, including SEO articles, PR content, and editorial pieces that support both traffic growth and brand trust.
Product/SKU Listing & Operations (10%)
Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.
Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content-related tasks.
Product Development & Data Analytics (10%)
Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.
Research and evaluate current features, UX/UI, and technical limitations of Con Cung's website and app to propose enhancements that improve user experience and conversion related to content perspectives.
Yêu cầu
Yêu Cầu Công Việc
2+ years of experience in content creation, preferably for ecommerce or parenting-related industries.
Solid knowledge of content writing, SEO best practices, and online customer journey.
Experience managing content workflows via CMS or ecommerce platforms.
Proven ability in project development and execution, working cross-functionally in a fast-paced environment.
Strong interpersonal, teamwork, and communication skills.
Ability to work under pressure, manage deadlines, and prioritize effectively.
Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or related fields.
Familiarity with tools like Google Analytics, Search Console, keyword research platforms (Ahrefs, SEMrush), or ecommerce CMS is a plus.
Benefit
Annual bonus: 2 - 3 months under minimum KPI requirement
Fast promotion opportunities based on personal ability
Work in a dynamic, open, creative environment
Regular training, company team building, birthday bonus
Quyền lợi
Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Thông tin chung
Nơi làm việc