About Marou
At Marou, our mission is to connect the world with award-winning Vietnamese Chocolate. We are a vertically-integrated chocolate company dedicated to crafting the finest artisanal chocolates using only the highest quality ingredients. With a commitment to exceptional taste, sustainability, creativity, and design, we aim to provide a unique and indulgent chocolate experience to our customers. Our products are distributed worldwide, and we pride ourselves on maintaining a high level of customer satisfaction.
Role Purpose
As part of Marou's E-commerce team, the Paid Acquisition Specialist owns new-customer growth across Marou's global markets from Vietnam to France, Singapore, and other export territories.
This is a creative-led performance role, not a pure media-buying function: beyond managing campaigns and budgets, the Specialist drives growth through strong creative direction, trend awareness, and a sharp sense of what makes people stop and buy.
The focus is on performance, creativity, and scale, measured on customer acquisition cost, new-customer ROAS, and profitable growth across markets.
Over time, this role is designed to expand from paid acquisition toward broader growth ownership (retention, CRM, and loyalty), on a path to a Growth Lead position within two years.
Key Responsibilities
Paid Media Strategy & Planning
- Define and own the global paid acquisition strategy across all markets
- Set and manage acquisition budgets and targets by market and channel, tied to CAC and new-customer ROAS goals.
- Plan, coordinate, and execute paid go-to-market campaigns when entering or scaling into new territories, including marketplace and food-delivery platforms.
Acquisition Execution (Platforms & Marketplaces)
- Build and scale prospecting campaigns on Meta to drive new-customer growth.
- Manage Google acquisition campaigns to capture and create new demand.
- Run TikTok and emerging-channel acquisition campaigns where commercially relevant.
- Plan, launch, and optimize marketplace and food-delivery campaigns on Amazon, Shopee, Lazada/RedMart, and GrabFood - keyword ads, product ads, banners, and voucher campaigns.
- Optimize product listings, keywords, bidding strategies, and creative variants to improve marketplace ROAS.
- Continuously test audiences, placements, and bidding across channels to lower CAC and scale spend profitably.
Acquisition Creative & Conversion
- Brief and iterate on acquisition-focused creative (hooks, UGC, video, static) by market and platform.
- Spot and act on platform trends, formats, and cultural moments to keep acquisition creative fresh and relevant.
- Partner with the creative team to keep a steady pipeline of fresh cold-audience creative.
- Collaborate with e-commerce/web on landing pages and funnels to maximize new-visitor conversion (CRO).
Measurement & Optimization
- Use existing dashboards (BI, Excel, GA4) to monitor performance and report weekly/monthly on new-customer growth.
- Read performance data to make optimization decisions on budget, audiences, and creative.
- Coordinate with the analytics/tech team on tracking needs.
Creative & Cross-Functional Collaboration
- Align acquisition activity with the commercial calendar alongside retail, B2C, and marketing teams.
- Manage relationships with external agencies, freelancers, and platform account managers when relevant.
Minimum Requirements
- 3+ years of hands-on paid acquisition/performance marketing experience, with a proven record of scaling new-customer growth.
- Demonstrated proficiency in Meta Ads Manager and Google Ads.
- Hands-on experience with at least one marketplace platform.
- Strong command of acquisition metrics.