Mô tả công việc
Job Summary
Are you ready to take the lead in scaling a high-potential e-commerce brand to the next level?
PATI Group is looking for a Marketing Manager to spearhead our Direct-to-Consumer (DTC) growth across the Men's Health and Women's Health collections. In this high-impact role, you'll take full ownership of end-to-end DTC performance, and be the strategic driver behind our ambitious goal of reaching $50M in annual revenue within the next 2-3 years. This is a unique opportunity for a data-driven, results-oriented marketer who thrives in a fast-paced, growth-focused environment and is ready to make a real difference.
Core Responsibilities
• Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
• Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
• Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Yêu cầu
Must-Have Requirements
• Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.
• Master's degree or MBA in Marketing, Business Administration, or related fields.
• Website & Landing Page Execution: Familiar with Shopify & landing page builders like: Gempage, Replo, PageFly.
• Candidate must be willing and able to build landing pages & configure website on your own.
• Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
• Solid grasp of budget planning and allocation - able to manage -1 billion VND/month efficiently.
• Must be comfortable with performance analysis; good mental math is a plus.
• Demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
• Candidate Type: Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.
Behavioral Competencies
• Integrity: The No. 1 required quality.
• Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
• Discipline: High level of discipline with zero tolerance for undisciplined behavior.
• Mentorship: Ability to lead by example and develop junior team members into high performers.
• Psychological Understanding: Understanding how performance creatives work for each ad platform.
• Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
• Alignment with our core values and behaviors.
Language:
• Fluent in Vietnamese
• Advanced in English reading & writing. Can communicate in English
Nice-to-Have Requirements
• Regional Experience: Experience with U.S. or EU e-commerce markets.
• Technical Skills: Experience with Klaviyo and marketing automation tools.
• Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Quyền lợi
Thưởng
Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Khác
Potential to transition into a Head of Media/ Marketing Director role with an equity offer.
Thông tin khác
NGÀY ĐĂNG
27/11/2025
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Data-Driven, Email Marketing, Google Ads, Landing Page Creation, Meta Ads
LĨNH VỰC
Thương mại điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
10
QUỐC TỊCH
Không hiển thị
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Thông tin chung
- Thu nhập: Tới 70tr ₫/tháng
Nơi làm việc
- 18 Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam