Performance Marketing Specialist

Key Responsibilities
1. Media Planning & Campaign Execution
• Develop media plans aligned with campaign objectives and business priorities.
• Execute and optimize paid media campaigns across platforms including Meta, TikTok,
Google, Shopee, Lazada and other relevant channels.
• Recommend channel mix, audience strategy and campaign structure to maximize
performance.
• Ensure campaigns are launched accurately and on schedule.
2. Media Budget Ownership
• Own media budget allocation across campaigns and channels.
• Monitor daily, weekly and monthly media spending.
• Forecast budget utilization and pacing.
• Optimize budget allocation based on business priorities and campaign performance.
• Ensure media investment delivers maximum efficiency and return.
3. Performance Optimization
• Continuously monitor campaign performance.
• Optimize targeting, bidding strategy, placements, creatives and campaign structure.
• Identify performance gaps and implement improvement plans.
• Conduct A/B testing for creatives, audiences, landing pages and campaign settings.
• Recommend scaling opportunities based on performance data.
4. Data Analysis & Business Insights
• Analyze campaign performance using key metrics including ROAS, CPA, CPC, CPM, CTR, CVR
and Revenue.
• Build dashboards and recurring reports for business stakeholders.
• Translate performance data into actionable business insights.
• Identify trends, opportunities and risks through data analysis.
• Present campaign learnings and optimization recommendations.
5. Agency Management
• Serve as the primary contact for media agencies.
• Review campaign setup and execution quality.
• Evaluate agency performance against KPIs.
• Challenge agency recommendations using performance data.
• Ensure agency delivers continuous optimization and best practices.
6. Creative Performance Analysis
• Analyze creative performance across platforms.
• Provide recommendations on creative direction based on data.
• Work closely with Content and Creative teams to improve ad effectiveness.
• Share learnings regarding messaging, hooks, formats and content trends.
7. Cross-functional Collaboration
• Collaborate with Brand, E-commerce, CRM, Design and Content teams to ensure media plans
align with campaign objectives.
• Support campaign planning by providing media recommendations and performance
forecasts.
• Ensure alignment between media execution and overall marketing strategy.
8. Experimentation & Innovation
• Identify new media opportunities and emerging platforms.
• Test new advertising features, formats and audience strategies.
• Evaluate new technologies and tools to improve campaign effectiveness.
• Drive continuous improvement through experimentation.
9. Reporting & Governance
• Maintain campaign documentation and optimization records.
• Prepare weekly, monthly and quarterly business reviews.
• Ensure data accuracy across reporting systems.
• Track campaign KPIs and communicate performance to stakeholders.
Working Hours
• Monday-Friday: 8:00 AM - 5:00 PM (Lunch: 12:00-1:30 PM)
• Saturday: 8:00 AM - 11:30 AM (WFH option at manager's discretion)