Physical Campaign & Marketing Specialist

Mô tả Công việc
1. On-Campus Marketing & Event Operations
A. Open Days & School Tours
Plan, organise, and execute all physical arrangements for Open Days.
Prepare and maintain promotional visuals: banners, posters, brochures, QR stations.
Welcome families, capture data, and ensure smooth visitor flow.
Support Academic Leaders during consultation sessions.
Collect parent feedback and coordinate with Admissions for follow-up.
B. Major School Events (Recruitment & Branding)
Support marketing preparation for key events:
Sports Day
Tet Festival
Winter Concert
Swimming Carnival
PYP/MYP Exhibitions
Graduation Ceremony
Parent Workshops & IB Information Sessions
Tasks include setting up:
Marketing corners
Photo booths
Experience stations
Enquiry desks
2. Apartment & Community Campaigns
A. Apartment Complex Marketing
Identify high-potential residential areas.
Liaise with building management and real estate agents.
Execute apartment campaigns:
Elevator posters
Lobby stands
Flyer distribution
Booth marketing
QR code activities for lead generation
B. Supermarket & Retail Partnerships
Build and maintain relationships with:
Điện Máy XANH
Con Cưng
Kids Plaza
FAHASA & Phương Nam bookstores
Clinics, convenience stores, after-school centres
Banks, trading companies (logistics), airport-related business
Activities include:
Placement of brochures and standees
Weekend booths
Co-branded vouchers
3. Street-Level Marketing
Outdoor branding (city banners, light poles, posters at cafés and clinics).
Community flyer distribution at schools, parks, gyms, and residential areas.
Public transport advertising: bus stops, bus interiors, Grab decals.
Bicycle marketing
Taxi marketing
4. Partner School & Institutional Outreach
Coordinate visits to public schools for Grade 5 → Grade 6 transitions.
Build pipelines with kindergartens for K-G1 recruitment.
Deliver Tesla presentations to families and educators.
Support outreach workshops (STEAM, English, parenting talks).
5. Booth & Education Fair Marketing
Represent Tesla at district-wide and mall-based fairs.
Coordinate booth design and logistics.
Manage lead capture and report conversion data.
6. Collateral Distribution & Inventory Management
Ensure correct distribution of brochures, posters, and banners.
Track usage and inventory of all printed materials.
7. Lead Generation & Data Management
Capture leads through QR codes, sign-up sheets, and booth activities.
Upload leads into the CRM daily.
Provide weekly lead & conversion reports.
Collaborate with Admissions for timely follow-up.
8. Community Relationship Building
Maintain positive relationships with building managers, guards, supervisors, and kindergarten leaders.
Negotiate access and placements for community marketing.
9. Promotional Giveaway Management
Manage inventory of gifts: raincoats, T-shirts, keychains, stickers, popcorn, etc.
Prepare gift sets for booths and school outreach.
10. Internal Coordination
Work collaboratively with:
Marketing Team for brand guidelines, visuals, messaging.
Admissions Team for lead management and conversion.
Operations Team for logistics and setup.
Academic Leaders for school events and workshops.
Attend weekly marketing meetings and contribute proactively.