PR & Communication SupervisorCTY TNHH AMERICAN UNIVERSITY OF SCIENCE

Brand & Communication Strategy
Develop and implement an effective communication plan for marketing and PR campaigns.
Propose strategies to introduce and promote the brand message.
Conduct market research and competitor analysis.
Manage brand image from design to production.
Oversee both external and internal communications.
Creative Development
Hands on content production.
Coordinate with the Marketing team to ensure an effective communication plan across social platforms.
Coordinate the flow of external and internal communications (memos, newsletters, etc.) for students and prospects.
Oversee content for the website, social calendar, marketing materials (press releases, blogs, POSM, sale kits).
Manage media inquiries and arrange interviews, statements, etc.
Internal communication/ Employee Branding
Internal & External communications flow for student, prospects, staffs
Media Relationships
Build long-term relationships with KOLs, NGOs, GOS, journalist, influencers and key stakeholders
Monitor press coverage related to the company and its brand, maximizing opportunities for positive PR.
Analyze current communications to ensure consistency.
Crisis Management:Serve as a facilitator and provide solutions for resolving disputes.