Product Marketing Engineering

Mô tả Công việc
• Responsible for communicating with key stakeholders-including customers, business managers, and the R&D team-to ensure product line-up and features align with business objectives, and to identify areas for improvement.
• Create a product roadmap which is a visual summary to outline the direction for the product offering in 1-3 years
• Collaborate closely with the R&D team throughout the product development process to ensure alignment and timely execution.
• Gather feedback from dealers and sales teams regarding market trends, customer concerns, and product performance to support continuous improvement.
• Conduct market surveys to understand and anticipate customer needs, and collect and analyze relevant data.
• Write product requests including required request's background, specification, estimate the sale quantity of model in next 1-3 years and any regulations related.
• Research and analyze competitor products, specifications, pricing, and market positioning.
• Involve in product launch and monitor post-launch sales performance to ensure product success.
• Provide internal training on new products to relevant departments to ensure understanding and readiness.
• Collaborate with cross-functional teams such as Sales, Technical Support, and Service to ensure smooth product integration and support.
• Serve as the contact point with R&D teams of Factory Thailand and Malaysia for commercial products.