Product Marketing Manager

Mô tả Công việc
Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be in the top 1% retailers on Amazon US. Based in California with an operation office in HCMC, we have young and talented members with expert knowledge and experience in the e-commerce industry.
We are on an ambitious journey to dominate not only Amazon's sporting goods market but also to enter new e-commerce markets from many regions like Canada, Europe, Japan. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.
JOB PURPOSE: The Product Marketing Manager is responsible for developing and executing marketing strategies that drive the success of a product or line of products. This role involves collaborating with cross-functional teams, conducting market research, and crafting compelling messaging to effectively position and promote the product in the market.
I. JOB DESCRIPTIONS
1. Understand the Strategy of the Line of Business
Manage and develop offer product portfolio.
Supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals
2. Product Positioning
Define the unique value proposition of the product and articulate its positioning in the market (product line, pricing, focus segmentation)
Differentiate the product from competitors and communicate its key features and benefits.
3. Go-to-Market Strategy
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Contributes to defining and implementing all necessary action plans to boost the offers (especially Solution offers and prescription).
Ensure that all relevant resources are properly trained concerning the offer sold in the entity and have the right tools/methodologies.
Organize training for Sales Teams and customers
Help Businesses generate leads
Organize training for Sales Teams.
4. Collect and give to the line(s) of Business all relevant information
Contribute to the specifications of new offers and offer adaptations with LOB
5. Support and ensure cross-selling to other Pipes (Partner Projects and/or Retail division/channels)
Support cross-selling in front of the Partner Projects and Retail sales and channels, promote the offer, mobilize the support of PAE where needed, help the other division's sales and offer/channel managers to platform the channel partners and establish strategies to gain more market share in these channels.
6. Performance Analysis
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.
7. Cross-Functional Collaboration
Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Supply Chain demand planner regularly to ensure good level of product forecasting do anticipate the product demand ahead