ABOUT URBOX
UrBox is Vietnam's leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.
UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.
KEY RESPONSIBILITIES:
1. Product Development for the UrBox App
- Participate in the development and optimization of app features (earning/burning, offer browsing, gamification, personalization...).
- Build user flows, wireframes, and write PRDs, user stories, and acceptance criteria.
- Work with Product Designer, Tech, and QC to deliver features from ideation → development → release.
- Track post-release performance: conversion, crash rate, retention, funnel metrics.
2. CRM & Loyalty Platform Development
- Contribute to building the CRM system for End Users, Clients, and Merchants.
- Analyze business requirements and design flows for CRM engines: Segmentation, Event, Offer, Reward, Notification, Personalization.
- Build automation rules and lifecycle journeys to support user growth and engagement.
3. Data Analysis & Product Insights
- Analyze user behavior and feature performance through GA4, BigQuery, Appsflyer, and internal dashboards.
- Build and maintain tracking plans, collaborating with Data/Tech to ensure event quality.
- Conduct A/B testing, cohort analysis, and retention analysis to guide product decisions.
- Support KPI definition for product features using AARRR or North Star Framework.
4. Requirement Management & Cross-functional Collaboration
- Coordinate with Tech, UI/UX, Marketing, Client Team, and Merchant Team to gather and validate requirements.
- Manage product backlog, participate in sprint planning, grooming, and review sessions.
- Prepare release notes, support internal training, and ensure smooth feature adoption.
REQUIREMENTS:
Experience
- 3 years of experience as a Product Owner, Business Analyst, or Data/Product Analyst.
- Experience in Mobile App, Loyalty, CRM, Martech, or E-commerce is a strong advantage.
Technical Skills
- Solid understanding of product development processes, Agile/Scrum, backlog management.
- Strong analytical capability with SQL (BigQuery), GA4, Firebase, PowerBI
- Ability to write structured, clear, and logical product documentation.
- Familiar with funnel analysis, retention metrics, segmentation, and lifecycle marketing.
Personal Qualities
- Data-driven mindset, proactive, and highly accountable.
- Strong communication skills and the ability to work cross-functionally.
- Product-thinking: user-centric, problem-solving, and business-oriented.