· Own and develop INNOYO' Tiktok Channel, including Content direction, channel identity, visual tone and content mix to make INNOYO more lively, engaging and viral
· Plan and develop Tiktok content, including campaign-based and sales-driven content.
· Write scripts, hooks, and storytelling angles for short-form videos aligned with brand objectives
· Coordinate and directly participate in video production (shooting, filming, model/talent arrangement, video editing)
· Ensure video content is optimized for platform performance (format, duration, hook, trend adaptation)
· Collaborate with
Designer and Digital Content & Media Executive to align visuals and messaging
· Monitor, analyze, and report video performance metrics (views, engagement, CTR, conversion), and continuously optimize content
· Stay updated on trends, viral formats, and platform updates to keep content fresh and competitive