Regional Activation Assistant Manager (Central Region)

Work location: Binh Dinh, Quang Ngai, Gia Lai, Kon Tum
Job purpose:
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Job Description:
1. Regional Activation Planning & Execution • Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.
• Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.
• Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.
• Develop and allocate supporting POSM materials to amplify campaign impact.
2. Performance Monitoring & Analysis
• Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI
• Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities. • Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments
• Track KPIs against targets and ensure alignment with regional sales goals.
3. Commercial team collaboration
• Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.
• Address inquiries and provide timely support to the sales team during activation execution. • Foster strong collaboration with internal & external stakeholders to achieve shared objectives.
• Ensure execution framework: Right outlet selection - right activity - right target setting - right execution.
4. Budget management & compliance
• Manage campaign budgets effectively, ensuring activities are implemented within approved limits.
• Monitor agency and supplier performance to ensure cost-effectiveness and adherence to quality standards.• Evaluate the cost-effectiveness of activities.