Andros is a family-owned company based in the southwest of France and specialized in fruit and dairy products as well as manufacturing frozen desserts and confectioneries. To complete our multi-disciplinary team, we are looking
for experienced and qualified candidates for the following position: Retail Brand Manager
Job definition
To strengthen our marketing and sales team, we are currently seeking a Brand Manager for our retail products.
Your role is to build the master marketing plan for the dedicated brand and all the detailed activities with the retailers. We expect also you set up metrics to measure the impact of your plan and always ensure about the consistency of the activities.
Responsibilities
➢ Build short-long term brand strategy
− Delivering product introductions, storytelling, product launching, media & communication plans to the cross-functional teams.
− Gathering local insight, competitors, trade understanding and analyzing market trends to identify business opportunities, consumer needs, innovation, and extension of the product range.
➢ Build communication plan for local market
− Direct contact with distributors, retailers, external parties, agencies, for product registration, promotional materials, public relation, media, event, etc.
− Execute and manage delivery of
brand marketing plans/activities to achieve KPI's and objectives (brand awareness, product healthy & natural claims...)
− Ensure agreed plan execution is effective (selection of channels, timeline and within budget)
− Manage the digital elements of the marketing mix for the brand, to increase early reach and engagement
➢ Drive brand growth
− In-depth analysis and reporting of SKU level performance, drivers and barriers and in-depth understanding of consumer.
− Continually monitor performance of key communication channels: social media, web, ecommerce, newspaper, online and recommend plan modifications to optimize performance against objectives.
− Continuously monitor competitor activity by market to flag to senior management any risks or opportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution, Messaging, etc).
➢ KPI and metrics
− Reporting and set up KPI to ensure the efficiency and impact of the plan