Position Title: Store Manager
Location: Ho Chi Minh City, District 7
Reports to: Head Office
Manages: Tea Consultants, Store Staff
Position Overview
▪ As Store Manager, you lead daily operations and uphold brand reputation as a premier authentic tea house.
▪ You will drive sales performance, mentor the team of Tea Consultants, ensure exceptional service standards, manage inventory and store presentation, and nurture strong customer loyalty.
▪ You combine operational leadership with a deep appreciation for tea culture ensuring every visit reflects elegance, tradition, and trust. Key Respo nsibilities 1. Store
Leadership & Team Management
▪ Lead, train, mentor, and schedule the Tea Consultants and all store staff
▪ Conduct regular briefings; set clear performance goals: sales targets, service quality, product knowledge
▪ Deliver ongoing coaching: tea expertise, consultation techniques, hospitality standards, conflict resolution
▪ Foster a positive, respectful, cohesive team culture; motivate staff to grow professionally with the brand
▪ Manage recruitment, onboarding, and performance reviews in coordination with HR/Regional Office2. Sales Growth & Customer Experience
▪ Plan and execute strategies to achieve and exceed monthly and annual sales targets
▪ Monitor sales trends; identify opportunities: gifting seasons, corporate clients, events, promotions
▪ Personally engage with key and high-value customers; build long-term relationships and corporate partnerships
▪ Ensure service standards are consistently gracious, knowledgeable, and professional across all interactions
▪ Resolve customer enquiries or concerns promptly, maintaining brand reputation 3. Operat ions, Inventory & Brand Standards
▪ Oversee full store operations: opening, closing, safety, hygiene, and security procedures
▪ Manage inventory: stock levels, ordering, receiving, rotation, storage quality, and monthly stocktaking
▪ Ensure flawless visual merchandising, product display, tasting area presentation, and brand consistency
▪ Handle cash management, daily/weekly reporting, and administrative compliance
▪ Enforce quality control: tea freshness, ware care, and adherence to brand standards 4. BrandDevelopment & Events
▪ Organise and host in-store tea tastings, workshops, cultural events, and seasonal promotions
▪ Build local brand presence; collaborate with regional marketing initiatives
▪ Maintain up-to-date expertise on brand estates, product lines, and heritage to guide the team
▪ Implement training re
freshers so all staff remain brand-aligned and knowledgeable Requireme nts Category
D etailsEd ucation
High scho ol diploma or above; Hospitality Management, Business Administration, or related degree preferred
Experien ceMinimum 2
-3 years retail / hospitality / F&B management experience; luxury, tea, or specialty retail background highly preferred
Tea Know ledgeSolid und erstanding of tea culture; ability to learn product portfolio quickly
Leadersh ip Skills• Proven ability to lead, train, and inspire a team• Strong planning, organization, and problem-solving• Calm, p rofessional decision-making under pressure
Business
Acumen• Track r ecord of meeting sales and revenue goals• Comfort able with inventory, budgeting, and reporting• Basic d igital literacy: POS, spreadsheets, email, Social Media
Language
& CommunicationFluent En glish; Vietnamese required; Mandarin highly advantageous• Polishe d, articulate, and culturally sensitivePersonal
Attributes• Gracefu l, professional presence• Integri ty, reliability, strong work ethic• Passion for tea culture and brand mission• Detail-
oriented and customer-focused What We
O ffer
Compet itive salary + performance-based bonus structure• Profess ional development: advanced tea certification, leadership training, brand workshops• Clear c areer progression: Store Manager → Regional Supervisor → Area Manager → Senior Management• Immersi on in authentic tea culture and premium brand network• Staff d iscounts on all products; team incentives and recognition programs• Support ive working environment with long-term growth opportunities