route to market Specialist

WHAT IS THIS POSITION ABOUT?
RTM Specialist is responsible for implementation of trade survey including conduct data review & validation and customer segmentation, implementation of quality coverage and route management, and channel strategy. He/she will be accountable to ensure operation team understanding of doing the survey, coverage & teritory principles, productivity measurement, RTM system and tools through training.
WHAT WILL YOU DO?
Coverage & Route Management
- Support the implementation of coverage planning, channel strategy, and route management
- Provide training to ensure operation team's understanding on coverage guideline, utilization of relevant RTM system & tools (QGIS, ROUTE, MyMaps) and coverage principle (sequencing and square model) to support route & coverage implementation
- Update & maintain relevant documents related to coverage & route (e.g., Nielsen Universe & Mkt updates)
- Review and validate new route proposed by OM before being proposed to the RTM Manager
Distribution Performance
- Manage, update and cascade the guidelines for coverage expansion
- Implement and monitor relevant initiatives in improving weighted distribution
- Monitor and analyze coverage productivity
Universe Database Maintenance
- Obtain, adjust and analyze Nielsen Data to District Overview format
- Support the implementation of the annual Market & Trade survey to obtain updated information & exposure on the latest trade landscape
Territory and Trade Segmentation
- Update the customer classification & segmentation data to fit brand portfolio objective, ensure it is cascaded and understood by operation team
- Update the territory (square) investment model by working with Field Marketing Team
Field Force Head Count Management
Support the regional field team in resource monitoring and planning in line with coverage strategy