1. Job Purpose
To drive sales growth of analytical instruments used in advanced material characterization, with a primary focus on thermal analysers (e.g., DSC, TGA, DMA) and rheometers. The role involves developing new business opportunities, managing existing customer accounts, and working closely with technical and application teams to provide complete solutions to customers in industries such as polymers, plastic, cement & construction, chemicals, coatings, and research institutes.
2. Key Responsibilities
A. Sales &
Business Development• Achieve or exceed sales targets for thermal analysis and rheology instruments in the assigned territory or segment.
• Identify and develop new business opportunities through market research, networking, and proactive customer engagement.
• Manage the entire sales cycle: lead generation, qualification, technical discussions, quotation, negotiation, and closing.
• Develop and maintain a healthy sales pipeline using CRM tools.
B. Customer Relationship Management
• Build and maintain strong relationships with key customers (R&D centers, universities, QC labs, manufacturing plants, etc.).
• Understand customer needs and propose appropriate instrument solutions.
• Conduct regular visits, presentations, and follow-ups to ensure customer satisfaction and long-term loyalty.
C. Product Demonstration & Technical Support (Pre-Sales)
• Collaborate with
application specialists to conduct product presentations, seminars, demos, and trials.
• Understand the key applications of thermal analysis and rheology to effectively communicate benefits and differentiate products.
• Provide accurate technical and commercial information to customers.
D. Market Intelligence & Strategy
• Monitor market trends, competitor activities, and customer demands to identify growth opportunities.
• Contribute input to marketing strategies, campaigns, and events.
• Participate in trade shows, conferences, and technical seminars to promote instruments and solutions.
E. Internal Collaboration
• Work closely with application specialists, service engineers, and marketing teams to ensure seamless customer experience.
• Provide feedback from the field to product and marketing teams for continuous improvement.
3. Qualifications
A. Education:
• Bachelor's degree or higher in Materials Science, Chemistry, Chemical Engineering, Physics, Polymer Science, or related scientific/technical disciplines.
• A business or sales background is a plus.
B. Experience:
• Minimum 2-3 years of sales experience in scientific instruments, lab equipment, or technical solutions.
• Experience with thermal analysis (DSC, TGA, DMA), Rheology instruments and Masterizer, XRF, XRD is strongly preferred.
• Familiarity with key industries (e.g., polymer, plastic, cement, coatings, academia) is advantageous.
C. Technical Skills:
• Good understanding of material characterization principles.
• Ability to conduct basic product presentations and explain instrument features.
• Familiarity with SFDC tools and MS Office.
D. Soft Skills:
• Good communication, negotiation, and presentation skills.
• Strong customer focus and solution-oriented mindset.
• Self-motivated, organized, and capable of working independently or in a team.
• Willingness to travel frequently within the assigned territory.
4. Preferred Attributes
• Experience working with major brands such as TA Instruments, Netzsch, Mettler Toledo, Anton Paar, PerkinElmer, Malvern, etc.
• Previous involvement in instrument seminars, roadshows, or technical workshops.