Slimcase is a premium phone accessories brand building ultra-slim, stylish, and protective cases for modern smartphone users. Our goal is to become the first case people buy with a new phone and grow into a leading lifestyle accessories brand across Southeast Asia.
Scope of work summary: Plan and execute brand and product activities for Slimcase across international markets including Vietnam.
Key Responsibilities
- Support
Marketing Manager in developing and executing brand & product plan, including positioning, key messaging and tone of voice.
- Plan and execute brand and product activities like ATL/BTL, digital, social media, PR, and activation campaigns to drive brand awareness and sales.
- Assist in new product development: from concept creation, product design, product photos/videos, to market launch execution.
- Track, research and analyze brand and product performance: sell-in/sell-out data, market share, consumer insights, competitor activities, and recommend optimization actions.
- Manage brand/product-related budgets and ensure spending aligns with the overall plan.
- Collaborate closely with internal teams (sales, R&D, media & creative) and with Country Managers to ensure local execution aligns with global direction.
Key Opportunities
- Manage brands across international markets, gaining deep expertise in diverse consumer insights and cross-cultural marketing strategies.
- Direct coaching from the Marketing Manager to sharpen your skills in high-level strategy, leadership, and end-to-end product development.
- Clear, performance-based career mapping designed to transition you into a Brand Manager role within [12-18] months.
- Full ownership to drive the brand's agenda, from initial planning and P&L management to final market execution.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in
Brand Marketing (Tech / FMCG industry preferred).
- Experience in e-commerce is a big plus.
- Strong analytical skills with the ability to interpret data, market reports, and consumer insights.
- Good project management and cross-functional collaboration skills.
- Good communication skills in both Vietnamese and English; digital and social media understanding is a plus.
- Proactive, creative, adaptable, and willing to take on challenges in a fast-paced environment.
- Familiarity with data or digital tools (e.g. Google Analytics, Google Ads, Meta Ads) is an advantage.