Senior Assistant Brand ManagerCÔNG TY CỔ PHẦN SỮA VITADAIRY VIỆT NAM

JOB SUMMARY
Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective
brand-building strategies.
KEY RESPONSIBILITIES
• Work with BM in strategy. actively propose half-year and quarterly plan
• Define and develop strategies to maximize brand potential
• Create and implement consumer and market development strategies
• Develop and implement a specific competitive strategy
• Full budgetary responsibilities for ensuring plans and campaigns are within
agreed spending limits
• Lead preparation of the brand plan, update, and long-range plan
• Liaising closely with all relevant brand team members
• High-level tactical planning
• Directly involve and take main responsibility in the execution of detailed action
plan and activities (product innovation, marketing plan, ensuring on time in full
launching, results, field check, and flexible action to ensure KPIs)
Conformation:
• Follow up marketing expenditures by assigned projects within the marketing
budget.
Others:
• Take part in cross-functional Project as required;
• Cooperate with cross-functional departments...