Mô tả Công việc
Brand & Product Management (focus in China and other key markets)
Support the development and execution of brand positioning, communication strategies, and brand-building initiatives for OBL (own brand label) across international markets with focus in China and other key markets.
Collaborate with Brand, social media, and Creative teams to ensure consistent brand identity, messaging and values across all consumer touchpoints through effective local market adaptation.
Coordinate with agencies, vendors, and internal stakeholders to develop marketing collaterals, campaign assets, sales materials, POSM, and marketing toolkits in line with brand guidelines.
Support adaptation of product communication materials and packaging designs to meet market and customer requirements.
Support packaging adaptation, artwork development, labeling, and communication materials to ensure market relevance and compliance
Assist in monitoring market trends, competitor activities, and consumer insights... to support brand and product development and identify growth opportunities & business implications, with particular focus on China.
Digital Marketing & Communication (focus in China and other key markets)
Work closely with Digital & Social Media team and external marketing partners to develop & execute online communication plans across international markets.
Support content localization, monitor digital campaigns, KOL/KOC programs, and brand communication initiatives to drive awareness and engagement.
Coordinate the development and adaptation of creative assets and digital content for multiple channels, including social media, websites, and e-commerce platforms.
Trade & Retail Marketing Support
Collaborate with Sales and cross-functional teams to support local marketing initiatives and drive market performance
Coordinate with local vendors & relative stakeholders during implementation of
trade marketing activities, in-store activation & promotions where required, ensure effective execution of marketing activities.
Provide marketing support to International Sales teams and distributors through sales materials, presentations, and market-specific marketing tools
Prepare market reports, performance updates, and recommendations to support business decisions.
Events & Brand Activation
Coordinate with relative parties to support organizing international trade exhibitions, customer events, sponsorship where required
Coordinate event preparation, marketing materials, logistics, and on-site execution to ensure successful delivery.
Conduct post-event evaluation and reporting to assess effectiveness and identify improvement opportunities.
Marketing Operations, Budget & Administrative Support
Support preparation of budgets, purchase requisitions, contracts, and payment processes in compliance with company policies.
Monitor and track marketing expenditures to ensure efficient budget utilization and accurate reporting.
Maintain organized records of brand assets, marketing materials, and performance reports.
Coordinate with internal teams and external partners to ensure timely delivery of all marketing projects.