Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
We are looking for a Senior
Business Development Executive to own the growth of our global network of UGC models: the on-camera creators behind the video content for our fashion product lines, sold to US consumers. You will set the creator acquisition strategy, build a scalable outbound engine, close partnerships with creators and talent agencies, and be accountable for the number and quality of active creators we add every month. This is a hunter role with full ownership, from market mapping to signed partner.
Creator Acquisition Strategy & Pipeline Ownership
Own monthly and quarterly UGC creator acquisition targets and the full funnel: leads, conversations, paid trials, activated creators and cost per activated creator.
Define the creator profile by product line (look, age, body type, niche, content style, market) and prioritize which segments and geographies to hunt in, with a focus on the US.
Design and scale multi-channel outbound: social DMs (TikTok, Instagram, YouTube), cold email sequences, calls, creator marketplaces and UGC platforms, communities and referral programs.
Work with Marketing to plan and optimize recruitment lead-gen campaigns on Meta & TikTok, and own the budget and CAC for creator acquisition.
Sales Execution & Partnership Closing
Pitch Crossian's creator program and convert creators at scale into paid trials and long-term collaborations. Handle objections and negotiate rates within approved economics.
Build and close partnerships with model agencies, talent management companies and creator networks to unlock creators in bulk.
Structure creator partnership models (per-video, monthly retainer, volume tiers, performance bonuses) that balance cost, content quality and retention.
Secondary scope: support sourcing of product video studios when needed.
Make sure contracts are signed and payment terms are clear. Coordinate with Accounting and Legal on escalations.
Performance Management
Track and report funnel KPIs weekly. A/B test channels, messaging and offers to improve conversion and cost per creator.
Match creator supply to content demand from brand teams, and forecast needs by product line, season and campaign.
Manage the creator portfolio: tiering by performance, renewals, reactivating inactive creators and replacing low performers.
Bachelor's degree in Business, International Business, Marketing, Communication or related fields.
5+ years in business development / sales, with at least 2 years in outbound, target-driven roles acquiring creators, influencers, affiliates, sellers or similar partners at scale, ideally in international markets (US preferred).
A proven track record of building or scaling an acquisition funnel from scratch and consistently exceeding volume targets. Be ready to share concrete numbers.
Expert in high-volume outreach (DMs, cold email, calls) and multi-touch follow-up. Strong persuasion and negotiation skills.
Good understanding of the creator economy, UGC and social content, with an eye for what looks natural and credible on camera for a US audience.
Excellent English (IELTS 7.0+ or equivalent). Confident communicating with US creators across time zones.
Hands-on with CRM, outreach automation, creator discovery tools and data-driven funnel optimization.
Experience with Meta/TikTok lead-gen ads is a strong plus. Fashion/apparel background is a plus. Mandarin is a nice-to-have.
Owner mindset, resilient and commercially sharp. Thrives with high autonomy in a fast-paced startup.
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Base Salary: Total Income up to 2,000 USD/month
Annual profit-sharing based on company performance and business growth.
Guaranteed 13th month salary
Full salary & social insurance package during probation
12 days of paid annual leave + 3 well-being days off
Global health insurance package for yourself
A Pantry & a Crossian Cafe stocked with goodies, ready to serve
Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly/quarterly/annual company events
General & sponsored company upskilling programs
Other benefits in accordance with Company's Policy and Vietnam Labor Laws