Senior Content Executive

Lead the development and execution of both day-to-day and high-impact digital performance & brand campaigns (communication framework, copy, visuals, video concepts, reels, stories, ads) across Facebook, Instagram, Tiktok and other relevant platforms to support enrollment, brand growth, and visibility goals.
Write in top professional quality (style, grammar and tone - supported by Academic team for quality check), presents facts and quotations accurately, and ensures the finished product communicates effectively with appropriate language geared to its audience.
Create & develop video ideas including conceptualizing, script, production briefing and quality control to ensure the finished product meets aligned expectations.
Monitor performance metrics, optimize content based on insights, and report campaign effectiveness and engagement trends.
Take overall responsibility for managing and coordinating all communications, beyond social media, ensuring consistency, quality, efficiency, and strategic alignment across all channels.
Manage 1 team member to ensure all communication campaigns have aligned objectives and execution
Work with stakeholders to identify effective strategies to achieve department communications goals.
Work closely with Digital, Creative, Product unit together with other internal depts. on developing marketing communication articles/ materials across platforms.
Build and continuously strengthen the communications team structure, workflows, and professional conduct to ensure reliable delivery of high-quality outputs.
Work closely with the Marketing and Communications team leader to ensure alignment of messages and timelines.
Research, write and produce material targeted to various stakeholders (customers, employees, investors, etc.) in support of marketing product campaigns. This may include, social media, website, e-newsletters, flyers, brochures and other communications vehicles.